Thursday, February 17, 2011

to the max(i) with paper crown

If you haven't heard, Lauren Conrad is currently launching round two of her efforts to create a contemporary, higher end clothing line. Dubbed "Paper Crown", the Fall 2011 look book of this Conrad creation has just been released and we can only hope sales and popularity fare better than her first attempt at a contemporary line (which failed miserably). At first glance, it already looks like an improvement from the previous and there is a notable difference in quality and price compared to her "LC by Lauren Conrad" line featured at Kohl's. Admittedly though, at least for me, there is one downfall to her line; while filled with plenty of on trend pieces for Fall 2011 including leather shorts, blazers, and all sorts of dresses, the line looks almost too much like the designer herself. Sure, her celebrity and idolized stance among young and teenage girls everywhere will ensure decent sales (at least in the beginning), but I truly believe in the statement, "A good designer is someone who can take themselves out of the picture and still be able to design a product and a line that consumers will want to buy." (I know right? Brilliant. Don't ask me exactly who said it, but it was on an episode of "The City" when Whitney Port is presenting her line to a few fashion gurus at Elle magazine.) But who am I to bash LC? While I may not be her number one supporter of Paper Crown (yet...), I was entranced by every single maxi dress her new line had to offer, take a peek...

[All images via Fashionista]

xo

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